January 20, 2012

Renata Maratone Plus 0% Mercury
Hearing is Believing

Only Mercury Free hearing aid batteries may be sold in Maine, Connecticut and Rhode Island after January 1, 2012. But, hearing device users everywhere can benefit from Renata’s newest generation batteries! The extra power packed into every Renata hearing aid battery is the ideal solution for consistent, long-life battery needs. Renata features higher voltage, a 4-year shelf life and they’re offered at great prices with a money-back guarantee. Why promote the drug store / discount-house brand? Recommend Renata Maratone Plus 0% Mercury batteries! AAA Booth #1709.

Contact your Renata battery supplier or:
Sy Kessler Sales, Inc.
North American Headquarters – Renata Batteries
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Phone: 800 527 0719
www.renata.com

December 13, 2011 

GemOro UltraSpa

Dallas, Texas – GemOro Superior Instruments introduces its revolutionary GemOro UltraSpa, the worlds only personal combination jewelry steam cleaner with built-in ultrasonic jewelry cleaner designed for the home. Patent pending. The new compact UltraSpa is a dual-action home-use jewelry cleaner that restores the brilliance and sparkle of intricate rings, necklaces, bracelets and fine jewelry in two powerful ways while using regular tap water. Attractively consumer packaged for resale, it includes two handheld baskets, fill cup and stainless steel tweezers, plus a steam condensation protective mat. Contact GemOro for the name of a dealer near you 800.527.0719, This e-mail address is being protected from spambots. You need JavaScript enabled to view it or www.gemoroproducts.com

June 27, 2011

AuRACLE AGT-1 Gold Tester by GemOro

Dallas – GemOro unveils its new-PATENTED AuRACLE handheld electronic gold tester that boasts it is the most reliable, user-friendly gold tester available. Simple to use, fast, immediate test results. Tests the full range from 10K-24K and platinum too. Follow easy steps to identify non-gold, gold plate and gold filled. Uses NO DANGEROUS ACID, NO MESSY GEL and NO STAINING CHEMICALS. Simply touch the pen probe to gold and LED accurately indicates karat. Pen probe provides approximately 5000 tests. Portable 9V battery powered (AC adaptor sold separately). Intro price $429. Available from all GemOro dealers worldwide. Contact GemOro for the name of a GemOro dealer nearest you at 800.527.0719 or www.gemoroproducts.com.

June 17, 2011

Sy Kessler Sales, Inc. Partners with Susan G. Komen Race for the Cure® Crusade to Help Beat Breast Cancer.

Sy Kessler Sales, Inc. / Dallas TX with it’s GemOro Superior Instruments product line, is announcing their partnering with Susan G. Komen Race for the Cure®.  Kessler is inviting its jewelry and mass merchant retailers to support this heartfelt Breast Cancer Awareness Campaign, scheduled to be released to the public October 2011. According to Executive VP Daniel Kessler, “The work done in Breast Cancer Education is paying off, and we plan to deliver this message via the jewelry industry with our limited edition Pink Sparkle Spa personal ultrasonic jewelry cleaner. Together with our multi-unit chain store customers, distributors and their retail jewelers, $4.00 per unit sold of the proceeds will go to fund the Susan G. Komen Race for the Cure.®”

Retail jewelers across the country have the opportunity to join the effort to promote Breast Cancer Awareness with point of sale materials provided by Kessler and Susan G. Komen.  Kessler says, “Many of us have lost friends or family members to this disease, and 10 million women around the world could die from breast cancer over the next 25 years.  The thousands of dollars generated by this campaign will help to save lives, and it feels good to help.”

According to Susan G. Komen for the Cure, the 5-year survival rate for all victims of breast cancer is 89%; however, the survival rate jumps to 98% when the cancer is detected early, before it spreads.  “Imagine life without breast cancer. Get Involved. Get Pink.”™ Awareness, education and testing are keys to minimizing the progressive effects of this dreaded disease. The work done during Breast Cancer Awareness Month each year is helping to fund this progress.

To learn what you could do to support this program, contact your local GemOro Dealer, or Rob Weiss, at Sy Kessler Sales, Inc. 800 527 0719 x129 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

March 21, 2011

Meet our Sales Teams at the Following Trade Shows

Sy Kessler Sales / GemOro Products would like to invite people interested in meeting with members of our sales team to simply contact us to request a meeting by calling 800-527-0719 or by sending an e-mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
For Renata Batteries, please contact Sharon at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 972-234-8091 ext. 110.

Watch and Jewelry Industry:

JCK Las Vegas, NV - June 3-6, 2011, EQUIPMENT, TECHNOLOGY, SUPPLIES (ETS) Pavilion, Booth #B6349
http://www.jcklasvegasshow.com/
Sy Kessler Sales has exhibited at every Las Vegas JCK Show, and again this year, we will be promoting Renata Batteries and GemOro Superior Instruments! Henry and Daniel Kessler will be attending along with several members of our sales team, in support of our exhibiting distributors and friends. Come learn about Renata's new 0% Mercury watch batteries, and see the latest innovations in GemOro equipment and supplies!

INSTORE’s The Smart Jewelry Show Chicago, IL - April 2-4, 2011
http://www.smartjewelryshow.com/
Bill Patton and Rob Weiss, our sales representatives, will be attending in support of our dealers and The American Watchmakers – Clockmakers Institute. Sy Kessler Sales will not be exhibiting, however we would be happy to meet with you!

Hearing Aid Industry: 

AudiologyNOW! 2011 Chicago, IL - April 6-9, 2011, Booth #2239
http://www.audiologynow.org/ 
Sy Kessler Sales / Renata Maratone+ Batteries / GemOro Products will be exhibiting again this year at the annual convention for the American Academy of Audiology, in support of our exhibiting distributors and marketing partners.  Be sure to visit Henry Kessler along with our sales rep. Cesar Martinez for a great deal on the best hearing aid batteries on the market!

Electronic Component Industry:

EDS Las Vegas, NV - May 24-26, 2011
http://www.edsc.org/
We will be attending but not exhibiting at this event. Please contact Sharon Rossi at 972-234-8091 ext.110 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it to schedule an appointment.

March 17, 2011

Special Edition January 2011 Horological Times
Mercury Free button-cell batteries feature editorial. Download PDF

March 17, 2011

MDT Feature: Button Cells Have No Mercury
Renata OEM Mercury Free Batteries and Holders featured in MDTmag.com and related newsletters.

February 23, 2011

Lite Loupe Heavy On Style
GemOro Lite Loupes featured in InstoreMag.com's Stuff For Your Store: January 2011 section.

January 7, 2011

GemOro Powerful Ultrasonics 2QTH – With Power Sweep & Turbo Sweep Technology!

GemOro’s popular Model 2QTH ultrasonic is the most powerful available, with dual cleaning performance modes featuring its proprietary Power Sweep and Turbo Sweep technology.  Stainless steel cabinet, switch covers, 0-60 minute timer, heater, cover, 2.5/10 year warranty.  Made in USA. Contact GemOro for a dealer near you!  www.gemoroproducts.com 800.527.0719 or 214.351.0380  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

December 8, 2010

GemOro Superior Instruments
UltraTester II®
PATENT PENDING
Simultaneous Diamond and Moissanite Tester
Identifies, Detects and Separates Diamond from CZ and Moissanite
with White Sapphire indication

GemOro Superior Instruments has developed the most accurate protection for jewelers against diamond fraud with its UltraTester II and UltraDock battery charging stand (sold separately $24.95) - PATENT PENDING.  The industry’s most popular combination diamond and moissanite tester with white sapphire indication uses state-of-the-art digital electronics.  The ultra-sensitive tester is handheld with a unique ergonomic shape, coated with easy-grip rubberized paint.  It includes a loose stone holder, carrying case and rechargeable NiMH batteries and a universal power 100-240v adaptor/charger.  If needed it can also be powered by standard AAA alkaline batteries making it perfect for international buying trips!  It features an LED bar graph and beep tone indicator, with a white LED stone illuminator, and a glowing probe tip cone indicator: DIAMOND = GREEN, MOSSANITE = BLUE and METAL WARNING = RED. Introductory price only $224.95. Contact GemOro for the name of our dealer nearest you!  www.gemoroproducts.com 800.527.0719 or 214.351.0380 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

November 19, 2010

GemOro Superior Instruments
HORIZON™
Diamond Color Grading Lamp

Dallas, TX – GemOro introduces its new Horizon lamp, the ultimate diamond color grading or task lamp for the professional jeweler, diamond or gem dealer and hobbyist.  With 6000k full spectrum daylight illumination, its sleek, modern, space saving design makes it ideal for use on a jewelry counter, showcase or desk for viewing the true color of diamonds, gems and jewelry with confidence.  Introductory price only $59.95. Contact GemOro for the name of our dealer nearest you!  www.gemoroproducts.com 800.527.0719 or 214.351.0380 This e-mail address is being protected from spambots. You need JavaScript enabled to view it

November 18, 2010

National Jeweler Online: New watch battery laws to impact CT, RI, ME

Source link: http://www.nationaljeweler.com/article_detail?id=20686

Dallas—New laws surrounding mercury levels in watch batteries set to take effect next summer will impact retailers in three states who sell watches or list watch battery replacement among their services.

Henry Kessler, president of Sy Kessler Sales Inc., the North American headquarters for Renata batteries, said beginning July 1, 2011, laws will go into effect in Connecticut and Rhode Island banning the sale and distribution of button-cell batteries containing mercury. This ban includes silver oxide (SR watch) batteries, which constitute about 90 percent of the batteries jewelers sell today.

The State of Maine enacted a similar law but then modified it by initially limiting the new law to five types of silver oxide batteries—357, 364, 371, 377 and 379—until January 2015. After that, all button-cell batteries in Maine must be free of mercury.

What this means for retailers in Connecticut, Rhode Island and Maine is that all the watches they sell starting in July 2011—whether it is a new watch or one that has been in stock for some time—must contain mercury-free batteries, and jewelers who offer battery replacement must make sure those batteries they are swapping in are mercury free as well.

The mercury-eliminating state laws on the table now are rooted in a push to be more environmentally friendly and cut down on the level of heavy metals in products in general.

"Mercury is a heavy metal, and people are trying to eliminate the use of heavy metals in all products," Kessler said.

Like most "green" measures, however, mercury-free batteries come with a higher price tag. Kessler said his company would be charging 7 percent more for mercury-free silver oxide batteries because of the additional manufacturing steps involved in their production.

He recommends that jewelers in Maine, Connecticut and Rhode Island immediately begin setting aside their silver oxide button-cell watch batteries for recycling. He notes that with the high price of silver—$25.68 an ounce at press time, according to Kitco.com—scrap watch batteries are going for about $25 a pound.

Kessler said retailers might be surprised to learn that any batteries today contain mercury as certain mercuric oxide batteries, such as those used in the old Bulova Accutron watches, were banned years ago. But the production of mercury-free button cell batteries is a fairly new phenomenon.

According to background provided by the National Electrical Manufacturers Association (NEMA), the principal trade association for the U.S. electrical product industry, battery manufacturers voluntarily eliminated mercury from standard-sized alkaline and carbon zinc batteries in the 1990s. The technology was not available then, however, to do the same for smaller button-cell batteries (named "button" for their size), the primary power source for watches as well as hearing aids.

Because of this, button-cell batteries are the only batteries that continue to contain trace amounts of mercury. Kessler said that a few milligrams of mercury are added to the battery-production process for alkaline (LR-novelty), silver oxide and zinc-air (ZA hearing aid) button cells in order to prevent the battery from expanding or leaking. (There is no mercury added during the production of lithium batteries.)

Renata, which is owned by The Swatch Group, introduced its line of 0 percent mercury silver oxide batteries at BaselWorld in April of this year. Today, Kessler said 70 percent of Renata's silver oxide battery inventory is mercury-free. The company plans for that number to be 100 percent by December or January. He said no other battery brand has really brought mercury-free silver oxide button-cell batteries to the U.S. market, though he notes that Energizer is said to have some coming soon.

"No other brand is offering a full line of mercury-free silver oxide batteries in the United States except for Renata currently," said Kessler, who also serves on the board of directors for The American Watchmakers-Clockmakers Institute and is chairman of that group's Industry Advisory Board.

Mark Kohorst, senior manager for environment, health and safety at NEMA, said NEMA member companies, Renata, Panasonic, Kodak, Energizer, Duracell and Rayovac, are working toward the common goal of eliminating mercury in button cells.

"The manufacturers are working as hard as possible to transition over to mercury-free. Everyone is working independently and some have gone farther than others," he said.

Kohorst also notes that NEMA is considering the need for legislative change in Connecticut, Rhode Island and Maine that would allow retailers to sell through any products on their shelves or in the supply pipeline beyond the July 2011 target date, meaning that the law would apply only to newly purchased watches to start.

"We may try to work it out so they can continue to sell those watches [until] ultimately all the watches they sell will have mercury-free batteries in them," he said.

Whether NEMA will ask for this modification to the law, however, has not been determined. "It's under discussion," Kohorst said.

In addition the laws in Connecticut, Rhode Island and Maine, Louisiana has enacted a law that bans the sale of all mercury-containing batteries after July 1, 2012, but the law only applies to mercury levels greater than 10 milligrams per cell. Kessler said no Renata battery contains this much mercury.

Kohorst said while he could not speak to the mercury content in other specific battery brands, NEMA data on file shows that the amount of mercury in silver oxide button cells ranges from 0.74 mg to 16.27 mg, with an average of 3.1 mg.

Outside of these four states, Kohorst said he does not know of any other states expected to enact new mercury laws impacting button-cell batteries in the near future.

September 30, 2010

Renata Launches 0% Mercury!

In response to our planets most stringent environmentally protective heavy metal laws, Renata, the power source for the Swiss watch industry, recently introduced its new line of 0% mercury, silver oxide watch batteries.  New laws requiring this technology are currently scheduled for July 1, 2011 implementation in several states, covering new device sales as well as service and distribution.  It is anticipated that additional states, as well as markets around the world, will quickly follow.

Producing mercury free watch batteries has been a major focus for Renata over the past several years.  High volume distribution of this innovative, new and improved product has already begun via leading Swiss watch movement producers and watch brands. Although the changing laws in the US drove demand for a mercury free product, Renata’s commitment to 0% mercury is 100% - worldwide.

The production of Renata’s 0% mercury silver oxide batteries represents the first major overhaul of this product line in more than a decade. Overall battery performance and leakproofness appear absolutely excellent!

To learn more about Renata’s 0% mercury batteries and how you can improve your battery sales performance with Renata, please contact your authorized Renata battery distributor or Sy Kessler Sales, Inc., North American Headquarters for Renata.

This e-mail address is being protected from spambots. You need JavaScript enabled to view it , phone: 800.527.0719 www.renata.com

June 4, 2010

Renata’s New Watch Aid Kit

Everything needed to get started in the profitable watch battery replacement business - and more, packed into a portable compact kit about 14x9x2 inches in size, including: the perfect mix of 135 assorted popular batteries – 23 types, covering almost 90% of sales, Renata’s new 24 compartment infinite divider carrying case with handle, and a very good assortment of all of the tools and instructional materials required.   
Stock #WATCH-AID-KIT  Introductory Price $99.95

Renata is the watch battery brand of choice by quality minded jewelers and service technicians, and by many of the world’s finest watch companies. Ask us about Renata Mercury Free Silver Oxide batteries, available this summer.

To learn more about how you can improve your battery sales performance with Renata please contact your authorized Renata battery distributor or: Sy Kessler Sales, Inc., This e-mail address is being protected from spambots. You need JavaScript enabled to view it , phone: 800.527.0719 www.renata.com.

June 4, 2010

AWCI 50th Anniversary Convention

American Watchmakers-Clockmakers Institute of Harrison, Ohio (AWCI), announces its 50th Anniversary Convention, Educational Symposium and Vendor Trade Fair which will take place August 4th - 8th at the Marriott Riverfront Hotel in Covington, KY.  

The meeting is open to all AWCI members.  Regular memberships start at $137 / year.  Pre-registration is requested.  Hundreds of members are expected to be in attendance at this year’s special event!

Keynote Speaker

· Joe Thompson, Editor and Chief of Watch Time Magazine will be our Keynote Speaker at 8:30 am.  His talk is titled: "The Mechanical Revival Turns 21: Now What?"  

· Representatives of both Greiner Vibrograf and Witschi, the leading watchmaking equipment manufacturers, and Bergeon, the leading tool company, will be on hand from Switzerland.

For special hotel rates please contact www.awci.com or AWCI’s Meetings Manager This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

The American Watchmakers-Clockmakers Institute is the premier professional international organization dedicated to preserving the highest standards of workmanship in the horological craft. It is the role of AWCI to set the standard of excellence to be applied to the quality of instruction for both the repair and restoration practices that are taught worldwide.

March 19, 2010

THE RENATA SPENT WATCH BATTERY RECYCLING PROGRAM!

Sy Kessler Sales, the North American headquarters for Renata Batteries, has modified and improved its recycling program for the proper disposal of spent batteries. This program is designed to help our customers to protect the environment while also earning a small profit! Kessler / Renata offers to buy from our battery customers collected spent watch batteries. We will pay Silver Market per ounce x 1.2 for each pound of dead watch batteries. The minimum shipment accepted by Kessler / Renata is 2 pounds, and the cells do not need to be pre-sorted. Please let us know how we could assist you with the implementation of a watch battery recycling program!

To learn more about Renata’s recycling program please contact your authorized Renata battery distributor or: Sy Kessler Sales, Inc., This e-mail address is being protected from spambots. You need JavaScript enabled to view it , phone: 800.527.0719 www.renata.com.

March 19, 2010

GemOro Superior Instruments
PLATINUM O800
Premium Class Pocket Scale

Sy Kessler Sales, Inc. introduces the innovative O800 pocket scale for precious metals by GemOro. With its unique round shape, the O800 can weigh up to a full 800g with precision accuracy of 0.1g.  Designed for the professional who wants the best, the O800 has a bright blue backlit display, digital calibration, a stainless steel weighing platform and more.  Featuring an EZ-grip rubberized paint finish; the O800 has a dual function snap-on protective cover also serves as a convenient weighing tray for holding chains, findings and more.  Includes a 5 year limited replacement warranty. Contact Sy Kessler Sales, Inc. for the name of our dealer nearest you!  www.gemoroproducts.com 800.527.0719 or 214.351.0380 This e-mail address is being protected from spambots. You need JavaScript enabled to view it     

February 4, 2010

Hearing is Believing with Renata Maratone Plus

What good are the world’s best hearing devices without the world’s best batteries? The extra power packed into every Renata hearing aid battery is the ideal solution to your patients’ consistent, long-life battery needs. Renata features higher voltage, 4-year shelf life and they’re offered at great prices with a money-back guarantee. Stop promoting that same drug store / discount-house brand and start recommending Renata Maratone Plus today!

Contact your Renata battery supplier or:
Sy Kessler Sales, Inc.
North American Headquarters – Renata Batteries
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Phone: 800 527 0719
www.renata.com

February 1, 2010

GemOro Superior Instruments Elite Series Model 1030PM
Perfect for Service Technicians Item #1567

GemOro offers its Elite 1030PM “Service Technician” model microscope.  Featuring superior Japanese quality optics, universal voltage 110 and 220v, a frosted viewing plate and a black/white reversible viewing plate, 3 lighting positions, and a 360º rotating head.  It comes with a small parts holder, eye guards, and dust cover with a 2/5-year warranty. Sale Price $249.00

GemOro Superior Instruments
Division of Sy Kessler Sales, Inc.
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Phone: 800 527 0719
www.gemoroproducts.com