In the late 1970s, as the quartz watch revolution was heating up, Sy Kessler initially sold watch batteries while working as a sales representative of Portescap US (formerly the Watchmaster Products division of the Bulova Watch Company). Sy Kessler Sales, Inc. eventually took over this watch battery distribution business, successfully building it one customer at a time. Over half a century later, the Kessler’s have sold hundreds of millions of batteries from factories all over the world, to a prestigious list of customers that reads like the “whos-who” of the watch and electronics industries. This now 3rd generation family business celebrated its 50th anniversary in 2018.
As the recognized North American leader in the marketing and distribution of button and coin cell batteries, Sy Kessler Sales (dba: KESSLER BATTERIES) developed a strategic alliance with the global leader in watch battery sales, Murata (formerly SONY Batteries). Murata selected KESSLER BATTERIES to serve as its master distributor, while marketing their products in the US and Canada, with a primary focus on the watch and consumer electronics channels. The KESSLER BATTERIES watch and consumer division services watch companies and their authorized service centers, jewelry chain stores, pawnbrokers, auto parts, hardware, and security product suppliers, consumer electronics resellers, hearing healthcare providers, and all types of battery specialists, dealers, and distributors. To further enhance its line, KESSLER BATTERIES established key relationships with the industry giants Panasonic and Grepow batteries, along with CAP-XX supercapacitors.
Sharon Rossi Ensminger directs the KESSLER BATTERIES OEM and industrial electronics sales team and marketing efforts. Kessler’s organization of approximately 150 independent sales representatives cover North and South America. Sharon and her team have been involved in every step of the process, from motivating battery manufacturers to support market potential, to identifying target customer applications, to managing marketing and sales activities, logistics, and “just in time” inventory support. Today, KESSLER BATTERIES, as a battery solution provider, sells a variety of battery chemistries, sizes, and shapes, with a growing expertise in custom lithium polymer batteries and battery holders for consumer electronics, medical, security, and wearable applications.